Leonetto Cappiello Asti Cinzano Poster, 1921

Created by Leonetto Cappiello, this Asti Cinzano poster represents Cappiello at his most confident and expressive. Rather than illustrating the product literally, he distills it into motion, energy, and pleasure—an approach that helped redefine food and drink advertising in early 20th-century Europe. This work is part of our curated selection of the very best Cappiello designs, chosen not for quantity or novelty, but for how effectively they live in real interiors.

Each piece in this group demonstrates his signature ability to command attention with simplicity, while remaining surprisingly versatile once placed on a wall. In a space, this poster works especially well where food and drink serve as social glue: dining rooms, kitchens, bar areas, or open-plan living spaces that flow into entertaining zones. Its bold presence makes it an ideal anchor piece, while its graphic clarity allows it to pair easily with quieter café, aperitif, or travel companions.

As part of the European Food & Drink Collection, it brings a sense of celebration and confidence—designed not just to be noticed, but to set the tone for spaces meant for gathering, conversation, and shared moments. Printed to order on premium 200gsm matte paper. Gallery-quality, noticeably heavier than a standard poster, and the matte surface keeps the colors rich rather than flat.