Created by Leonetto Cappiello, this Asti Cinzano poster represents Cappiello at his most confident and expressive. Rather than illustrating the product literally, he distills it into motion, energy, and pleasure—an approach that helped redefine food and drink advertising in early 20th-century Europe.
This work is part of our curated selection of the very best Cappiello designs, chosen not for quantity or novelty, but for how effectively they live in real interiors. Each piece in this group demonstrates his signature ability to command attention with simplicity, while remaining surprisingly versatile once placed on a wall.
In a space, this poster works especially well where food and drink serve as social glue: dining rooms, kitchens, bar areas, or open-plan living spaces that flow into entertaining zones. Its bold presence makes it an ideal anchor piece, while its graphic clarity allows it to pair easily with quieter café, aperitif, or travel companions.
As part of the European Food & Drink Collection, it brings a sense of celebration and confidence—designed not just to be noticed, but to set the tone for spaces meant for gathering, conversation, and shared moments.
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All prints are available in three sizes — 12×18, 16×24, and 24×36 — in a 2:3 ratio, which makes them unusually flexible. They work in both portrait and landscape orientations, and they pair naturally with each other and with other standard frame sizes without a lot of planning.
Each size is available framed or unframed. The framed option uses Premium Matte paper and comes in three frame colors — Black, White, and Natural Wood.
