Created in 1921 by Leonetto Cappiello, this poster promotes Bitter Cinzano, the aperitif that helped define Turin’s role in modern European drinking culture. It’s a prime example of Cappiello’s mature style—dramatic, graphic, and instantly legible from across a room.
This piece is part of our curated series of the very best Cappiello designs, selected not simply for recognition, but for how powerfully they function in real interiors. Within the European Food & Drink Collection, it works especially well as a statement piece in dining rooms, bar areas, kitchens, or social living spaces. Its bold composition gives it the strength to stand alone, while its clean graphic structure allows it to pair naturally with vermouth, café, and liqueur posters in a cohesive wall.
A confident, expressive addition for spaces centered on gathering and ritual—where food and drink are part of the atmosphere, not just the menu.
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All prints are available in three sizes — 12×18, 16×24, and 24×36 — in a 2:3 ratio, which makes them unusually flexible. They work in both portrait and landscape orientations, and they pair naturally with each other and with other standard frame sizes without a lot of planning.
Each size is available framed or unframed. The framed option uses Premium Matte paper and comes in three frame colors — Black, White, and Natural Wood.
