Leonetto Cappiello Cinzano Vermouth Poster, 1910

Created to promote Cinzano Vermouth, this poster is arguably one of the best examples of early 20th Century commercial art. Designed by Leonetto Cappiello, the composition reflects what made his work so enduring in domestic spaces: bold presence, minimal visual clutter, and an immediate emotional read. It doesn’t ask for interpretation—it sets the tone.

As part of the European Food & Drink Collection, it’s a foundational piece—one that brings warmth, character, and a sense of occasion to spaces meant for gathering, conversation, and lingering just a little longer. The paper is premium 200gsm matte: museum-quality, substantial in the hand, and chosen because it brings out the richness in the palette.